Ocean Collectiv creates and amplifies solutions for a healthy ocean. We provide strategic support, rooted in social justice, on policy, science, and communications. Based on the needs of each project, we assemble the ideal team.
- Program development and design
- Communications and engagement strategies
- Strategic and business plan development
- Philanthropic grantmaking strategies
- Legislative strategies and policy roadmaps
Community-building and Engagement
- Event curation – panels, salons, etc.
- Public speaking
- Workshop facilitation
- Expansion of professional networks
Research and Analysis
- Landscape assessment and gap analysis
- User research
- Socio-economic surveys
- Concept vetting via leading practitioners
Areas of expertise
- Ocean zoning/spatial planning
- User-centered design
- Marine protected areas
- Fisheries management
- Environmental justice
- Storytelling and filmmaking
- Aquarium programming
Envisioning ocean conservation in NYC
Client: Wildlife Conservation Society & NY Aquarium
How can New York City become a global leader in ocean conservation? The process starts with creating an ocean ethos amongst New Yorkers, includes a focus on sustainable seafood, employs the lens of social justice, and requires pushing for significant policy changes. The vision: a future NYC with healthy, accessible waters, a thriving blue economy, and vibrant coastal culture. To develop a strategic plan to realize that vision, we conducted a landscape assessment of existing efforts, interviewed dozens of local experts (including scientists, philanthropists, educators, activists, and artists), facilitated an internal workshop, and identified promising potential partnerships.
Leveraging technology to unlock ocean data
There is a wealth of ocean data, yet little of it is being used. This information (sourced from shipping, fishing, and public safety records) is not easily accessed, analyzed, or visualized. Seeing the immense potential for the private sector and for the public, XPRIZE created a competition to facilitate use of this valuable information. We developed the detailed concept and guidelines for the Big Ocean Button Challenge, a prize for the best apps using ocean datasets. For this project we interviewed scientific and technical experts, identified promising datasets, designed the competition and judging criteria, leveraged our network to recruit entrants, and supported the application and judging process. A total of $100,000 in prizes will be awarded in late 2017 for apps that address fishing, shipping and trade, ocean acidification, public safety, and exploration. For more, see Ayana’s National Geographic blog post:
Hey Developers, Wanna Make an App to Help the Ocean?
Testimonial: “Ayana is the most driven person I have ever worked with. She delivers excellent results on short timelines, with grace and humor.” – Matthew Mulrennan – Director, Ocean Initiative, XPRIZE
Strategizing to protect coral reefs in a changing climate
Greenpeace has a flagship campaign to combat climate change, and also has active ocean conservation efforts. The organization is considering expanding their work on coral reef conservation, and wanted support with scoping and strategy development. Based on interviews with her network of experts, Dr. Johnson produced a report to help guide decisions about potential campaign work to protect coral reefs. The report included recommendations on campaign strategy, policy goals, and site selection, and also a gap analysis to assess where Greenpeace could add the most value.
Testimonial: Ayana tackled a large and complex task and delivered results that will help shape Greenpeace's work to protect reefs. She was easy to work with, receptive to feedback, and stuck to deadlines. You should probably hire her. – John Hocevar, Director of Oceans Program, Greenpeace USA
Building a grassroots movement for science
Client (pro-bono): March for Science
A group of scientists came together in the winter of 2017 to sound the alarm that “science, scientists, and evidence-based policymaking are under attack. Budget cuts, censorship of researchers, disappearing datasets, and threats to dismantle government agencies harm us all, putting our health, food, air, water, climate, and jobs at risk.” Dr. Johnson was an early member the national organizing committee, volunteering as co-director of partnerships, and a member of the diversity committee. Her team built a broad and diverse coalition of 200+ organizations that value and extol the role of science in health, economy, security, and government.
Testimonial: Ayana Johnson joined the March for Science team in the first two weeks and was immediately invaluable. She spearheaded efforts to partner with a diverse group of organizations, expanding the march's coalition of science supporters, and engaging established scientific leaders and institutions in building a grassroots movement. - Caroline Weinberg, Co-Chair, March for Science