Advisor, Ocean Collectiv
Founder & CEO, McPherson Strategies
Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship's Annual Summit, DLD Women, TOA Berlin, and Committee to Encourage Corporate Philanthropy's Summit. Susan founded and hosts the bi-weekly #CSRChat on Twitter.
Currently, Susan invests in, and advises women-led technology start-ups, including ZADY, TheLi.st, Lover.ly, News Deeply, Hint Water, Apolitical, Arlo Skye, GoldBean and The Muse. She serves on the boards of USA for UNHCR, Girl Rising, The PVBLIC Foundation and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she serves as an adviser to several nonprofits, including Girls Who Code, She’s The First, The Adventure Project, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune's 55 Most Influential Women on Twitter, Elle Magazine's Top 25 Women on Twitter and Fast Company's 25 Smartest Women of Twitter.